The phrase the whole is greater than the sum of its parts was coined by Aristotle; and it’s no more relevant than in the making of a great film. So when we’re selected to play a key role we don’t take it lightly, teamwork is crucial.
With this rooted commitment we have been invited to go on numerous journeys to document the planet’s peoples and natural wonders and to bringing their incredible stories to life for the audience.
It’s a privilege and honour.
There is nothing quite like the adrenaline rush of chasing an unfolding news story and working to a deadline or digging into a current affairs story to unravel the truth. You’ve got to love it!
With over 20 years in the industry, covering these stories has taken me across the African continent to places of great hardship and also beauty. I’ve met the poorest of the poor and the wealthiest, politicians, mercenaries, gangsters and poachers but also the humblest, caring and creative people trying to make a difference to better the life of others. I’m constantly amazed at the love, compassion, resilience, strength, stubbornness, anger and hatred that make up but one person.
This world is a crazy beautiful place full of incredible wonders and people.
Living and working in African brings one face to face with the stark and harsh reality of life on the Continent. There is always someone in a more vulnerable and dire situation whether it be socio-economic reasons, political, war or environmental impact and as filmmakers we have the power to bring light to these stories to engage, evoke emotion and encourage thought.
Over years Richred has developed strong relationship with organisations and charities focused on bringing about positive change to those in need, such as Comic & Sports Relief BBC, Idol Gives Back for American Idols, Malaria No More, Unicef Soccer Aid and Endemol UK. This great opportunity has sent Richard throughout Africa to work with living idols such as: Bono, Celine Dion, Leona Lewis, Dame Kelly Holmes and Will and Jada Smith as they meet inspirational local people fighting to better their lives.
“Bringing solar energy to everyone is simple: It starts with you. Let’s take the power of the future into our own hands.”
Olafur Eliasson
Founder / Artist
Off Grid Solar in Senegal
Al Gore’s Climate Reality Project – The world is Watching 24 Hours of Reality
Producer: Shoulderhill
Field Producer & DOP: Richard Kruger
I have been working on film sets doing EPK/BTS work since 2005.
Drawing on my documentary filmmaking background and utilising my experience of onset etiquette has provided me the opportunity to work with some of the most inspiring filmmakers and actors to produce quality EPK/BTS material for the publicity of both Feature Films and Series
I was privileged to work on Mad Max – Fury Road for 6 months in Namibia where on a daily basis I was able to capture the unique filmmaking of George Miller and all the amazing work by the creative departments. Most of all the publicity material and special features are from my material capture over this period.
Mad Max: Fury Road – Behind The Scenes
Warner Brothers
Rich Red Productions
DOP: Richard Kruger
This was just such an amazing ride and a huge honour to be part of this incredible production.
Safe House – Behind The Scenes
Universal Pictures
Rich Red Productions
DOP: Richard Kruger
